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About the course
Aims of the course:
- o further develop communicative competence in English
- to expand vocabulary range and explore complex grammatical structures
- to prepare students to use English proficiently in academic and professional settings
- to develop students’ competence and autonomy in participating in complex, professional discourse, including the distinct and coherent presentation of personal standpoint in speech and writing
- to develop intercultural awareness and competence
- to foster the development of self-directed, autonomous learning skills and lifelong learning strategies
The content of the course:
Main topic areas:
Semester I
• Selling more
• New Business
Semester II
• Financial Control
• Fair trade
Lexical and grammatical structures:
Semester I
• Basic marketing terminology: marketing mix, sales promotion techniques, sales letters
• Setting up a business: entrepreneurship, financing start-ups, types of financing, applying for funding
• Negative questions
• Question tags
• Future continuous and future perfect
Semester II
• Basic financial terminology: accounting documents and categories,
• Free trade vs. fair trade: advantages and disadvantages
• Language of contracts
• Corporate ethics, examples of unethical behaviour
• Language of negotiation
• Cause and effect linking devices
• Expressing ability
• Articles
• Modal verbs to express obligation and permission
Language functions / ability to communicate:
- Persuading customers
- Dealing with customers’ objections
- Writing an effective sales letter
- Talking about future plans
- Reporting on company performance
- Negotiating a compromise
- Writing an enquiry, reply to an enquiry
Academic component:
- Active participation in panel discussions on the topics studied
- Functioning in situations typical for academic environment, e.g. discussion, presentation, speech
- Finding , selecting and analysing information
Opcje zapisów
Aims of the course:
- o further develop communicative competence in English
- to expand vocabulary range and explore complex grammatical structures
- to prepare students to use English proficiently in academic and professional settings
- to develop students’ competence and autonomy in participating in complex, professional discourse, including the distinct and coherent presentation of personal standpoint in speech and writing
- to develop intercultural awareness and competence
- to foster the development of self-directed, autonomous learning skills and lifelong learning strategies
The content of the course:
Main topic areas:
Semester I
• Selling more
• New Business
Semester II
• Financial Control
• Fair trade
Lexical and grammatical structures:
Semester I
• Basic marketing terminology: marketing mix, sales promotion techniques, sales letters
• Setting up a business: entrepreneurship, financing start-ups, types of financing, applying for funding
• Negative questions
• Question tags
• Future continuous and future perfect
Semester II
• Basic financial terminology: accounting documents and categories,
• Free trade vs. fair trade: advantages and disadvantages
• Language of contracts
• Corporate ethics, examples of unethical behaviour
• Language of negotiation
• Cause and effect linking devices
• Expressing ability
• Articles
• Modal verbs to express obligation and permission
Language functions / ability to communicate:
- Persuading customers
- Dealing with customers’ objections
- Writing an effective sales letter
- Talking about future plans
- Reporting on company performance
- Negotiating a compromise
- Writing an enquiry, reply to an enquiry
Academic component:
- Active participation in panel discussions on the topics studied
- Functioning in situations typical for academic environment, e.g. discussion, presentation, speech
- Finding , selecting and analysing information
- Nauczyciel: Bartosik Ewa
Free
This course includes
Fora dyskusyjne
Testy
Zasoby